A brand is the thus of a product or service and differentiating from those whom service or produce something similar to your own product or service. A brand can be in the form of many ways: logo, slogan, symbol and in TV channels such as BBC in the form of an Ident, which transmits it's values to it's target audience. Branding is important for companies in order to establish loyalty between them and their target audience. For example BBC and ITV have strong brand and loyalty with their consumers. BBC is well recognised globally and transmits this in their indents by having diverse and different idents that all link together by the same music, colour red and Logo. ITV again is strong in the sense that their logo on their ident brands it and transmits who their targeting by different ones being used throughout the day.
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