10 second and 30 second idents

Opportunities Further- Branding

A brand is the thus of a product or service and differentiating from those whom service or produce something similar to your own product or service. A brand can be in the form of many ways: logo, slogan, symbol and in TV channels such as BBC in the form of an Ident, which transmits it's values to it's target audience. Branding is important for companies in order to establish loyalty between them and their target audience. For example BBC and ITV have strong brand and loyalty with their consumers. BBC is well recognised globally and transmits this in their indents by having diverse and different idents that all link together by the same music, colour red and Logo. ITV again is strong in the sense that their logo on their ident brands it and transmits who their targeting by different ones being used throughout the day.

2D animation idents that have inspired my idea

E4 ident quite similar to one I would like to create.

Nickelodeon idents are quite a quirky and creative and that's How I'd like mine to be. I've noticed that a lot of the animated idents are appealing more to a young audience. I want mine to appeal to the young students whom attend Brit school, so they can get a sense of the Creativity side of the Brit school, whilst giving them a chuckle and being visually interesting. 

Mindomo map of originated idea

Animation Tutorial

This taught me how to do animation and do the fades in and out of my ident. This tutorial basically told me all I need to know for my Ident design as it was animation based. the filmed footage was pretty straight forward, I filmed using a digital slr and then dragged and dropped the files from the SD card to my folder before putting it in after effects and piecing it together.

Location Shots

Designed figurines for my Ident

BDC Fly, flies around BDC department before being splattered. I designed this using Illustrator

fly swatter I designed using Illustrator